September 2023

There has never been a better time to join the OTT streaming market. According to a report by The Business Research Company, “The global OTT streaming market size will grow from $149.34 billion in 2022 to $171.99 billion in 2023 at a compound annual growth rate (CAGR) of 15.2%.” How much of this are you earning?

CReed Global Media helps you break into and make your mark in this lucrative industry. For creatives looking to monetize your content, there are many obstacles you should expect to face on your journey to the top. According to a 2022 survey of 900 creators, the top 3 challenges were knowing how to monetize content,  growing your audience, and finding enough time to manage it all. CReed Global Media tackles all three. We are a single source creative services provider of strategic communication, marketing, media, and CGM TV global streaming television network with Video On-Demand and advertisement revenue. Our team removes the struggle content creators have of monetizing and managing it all, and we provide support along the way.

CGM TV is a 24/7/365 broadcast television network. On the network, audiences can easily find relevant content wherever they are via their laptops, mobile devices and smart tv’s through CReedGlobalMedia.tv, the CGM TV app (available on Google Play, Apple iOS, Roku and Amazon Fire TV) and smart tv apps (preinstalled on smart tv brands like Sony, Samsung, Panasonic, TCL, LG, Sharp and Philips). Not only are millions, potentially billions of viewers at your fingertips, there is an international audience as CReed Global Media continues to expand our global footprint.

You have a variety of monetization models to choose from with CGM TV, including SVOD, AVOD and TVOD where you can make money from day one, instead of painstakingly waiting to accumulate thousands of viewer hours or subscribers before you make money like other platforms. Under SVOD, viewers pay for a yearly subscription for access to a lineup of programming. Under AVOD, content is generally less expensive and includes free options; it generates revenue through ads placed within the content. With TVOD (also called Pay Per View), viewers pay for the specific program they want, for a specific time, without any kind of commitment. 

The models are more straightforward than other pay structures, like YouTube and Facebook’s, where you must be eligible for monetization. On YouTube, you must have 1,000 subscribers and 4,000 watch hours within the last 12 months, otherwise you are demonetized.

Through CGM TV, you are able to view detailed analytics reports, enabling you to see viewing habits, audience engagement, and what type of content grows your audience versus what doesn’t. Refining content to the preferences of the viewers leads to maximum monetization and the ability to experiment successfully with new and different content. 

CReed Global Media brings more than 75 years of experience in a variety of areas in film and television, meaning CGM can also collaborate to produce and distribute movies, shows, documentaries, podcasts and live streams. Creatives can take advantage of our production services to better focus on other time-sensitive aspects of making content. For even more assistance, CReed Global Media also offers marketing services and implementation of a marketing strategy to increase brand awareness. Contact CReed Global Media at info@CReedGlobalMedia.com  or click here to learn more!

Public, Education and Government (PEG) TV channels, which provide valuable services to the communities they serve in the United States, are becoming adopters of OTT streaming as a means of gaining greater visibility and data analytics. Relaxed FCC regulations and the ever-growing base of consumers “cutting the cord” has meant less funding for PEG channels supported by cable operators’ franchise fees for using public Rights-of-Way. For PEG channels to survive, they must continue to adapt.

Community channels like Northampton Open Media and WACA in Massachusetts have also opted for streaming on YouTube. While some video sharing sites may be free, it only solves part of the problem of visibility and access to viewership on smart devices; particularly, for smart tv’s. PEG and community channels need to know there are more options available. 

CGM Helps Innovate

Historically, PEG channels have not had the ability of obtaining detailed information on their viewers. According to Public Information Officer Tom Sluis of the City of Durango, their decisions are based on national trends that are then confirmed through surveys and public meetings.

CReed Global Media TV Network offers detailed data analytics on your viewer, when they watch, from where, how long and even on what device. This allows PEG channels to know their customer (KYC) and tailor their programming to viewer preferences.

Notably, more attractive programming increases sponsorship opportunities which generate revenue to replace what could be lost through PEG funding from cable operators. The sponsorship of a well-known brand can expand a PEG channel’s existing audience and vice-versa, creating a symbiotic partnership. 

Access to resources like equipment, production and personnel is also an obstacle that CReed Global Media helps PEG channels manage, while offering an alternative platform distributing directly to the smart tv’s of millions, potentially billions of viewers —worldwide. CGM TV is accessible on Sony, LG, Phillips, Sharp, TCL, Samsung, and Panasonic; with more smart tv relationships in the works.

Connect Your Community

PEG channels are routinely used to communicate critical information with the local community, though they shine the brightest during times of crisis. According to a survey of PEG operators by the Alliance of Community Media and the National Association of Telecommunications Officers, “In the 2020 Covid-19 pandemic, government officials, nonprofits, schools and community groups all turned to public, educational and governmental (PEG) access services to solve communication needs.” Yet, access  remained a problem, hindering the dissemination of information.  At the same time, survey respondents reported more people using and discovering PEG services through social media and online streaming. “In one case, a respondent reported a ’50-fold increase.’”

CGM TV’s online streaming platform offers a valuable on-demand way to easily communicate with the citizens of the community and abroad through the user-friendly app, CGM TV, available in the Apple and Google app stores. No more channel flipping or hunting through menus to find the PEG channel people rely on.

Connect to the World

By placing themselves on the CGM TV network, PEG channels join HTV, one of the top PEG channels,  and TVSA in making it easy for new viewers to find their programming through other relevant multicultural content that includes movies, documentaries and shows. PEG channels gain a unique opportunity to showcase the character of a community to the rest of the world with content made by their very own community members.

States have shown how much they value PEG channels. According to “Information Needs of Communities: The Changing Media Landscape in a Broadband Age” by Steven Walden, “…Kansas, South Carolina, Missouri, and Nevada do not require new cable operators to provide any PEG support.”  Nevertheless, other PEG channels have continued to provide vital information to hyperlocal communities that remain underserved by traditional news media and continue to look for ways to innovate.

CReed Global Media helps keep streaming television technology up to date and easily accessible online, on smart tv’s and on mobile devices so that it is always a few clicks away. Are you a PEG channel ready to take advantage of increased visibility and access? Contact CReed Global Media at info@CReedGlobalMedia.com  or click here to learn more!